What is a Backlink? Proven Tips to Bring Your Website to the Top of SERPs
Have you ever wondered what brings websites to the top of search engine results pages? Well, there are a lot of aspects to consider, and one of them is a high-quality backlink.
Creating a backlink is quite easy. However, there are a lot of factors you need to consider to ensure that the backlink you create is of good quality. In this blog post, we will talk about what backlinks are, what factors to consider before building one, and how you can use them to improve your website’s SEO.
What is a Backlink?
A backlink is a link that points from another domain or website to your domain. Search engines use backlinks as a way to measure the quality and relevancy of websites. The more high-quality backlinks a website has, the higher it will rank in search engine results pages.
There are two types of backlinks: dofollow and nofollow. Dofollow links are the most valuable because they tell search engines to follow the link and count it as a vote of confidence for your website. Nofollow links, on the other hand, tell search engines not to follow the link.
It is important for you to consider the use of dofollow and nofollow links since they can have an impact on your website’s SEO. You should also be aware that not all links are created equal. The quality of a backlink depends on various factors, such as the website’s PageRank, the relevancy of the website to yours, and whether or not the website is reputable.
Elements of High-Quality Backlinks
Now that we know what backlinks are and how they can help improve your website’s SEO, let’s talk about how we can create high-quality backlinks.
There are a few things you need to keep in mind when creating backlinks:
The Anchor Text
This is the text that will be hyperlinked to your website. It is important to use relevant keywords in your anchor text so that search engines can easily understand what your website is about.
You must not use the same anchor text all the time. This will look spammy to search engines and will result in penalization.
The Target Website
It is important to create backlinks on high-quality websites that are relevant to yours. Creating backlinks on irrelevant websites will not do you any good. You should also make sure that the website is reputable.
Building backlinks takes time and effort, but it is worth it if you want to improve your website’s SEO. If done correctly, backlinks can help your website rank higher in search engine results pages and get more traffic.
Factors to Consider When Creating Backlinks
Target Website’s Relevance
One of the key factors when picking which site to create backlinks from is the site’s relevancy. The site should be in the same industry as yours and have similar content. This way, search engines will see that your website is relevant to the target website and will give your backlink more weight.
For example, if you have a website about dogs, it would be more relevant to create a backlink from a website about pets rather than from a website about cars.
Domain Rating or Domain Authority
Domain rating or domain authority is a metric used by Moz to measure the quality of a website. The higher the domain rating, the more valuable the backlink will be.
Just like with PageRank, you should always aim for websites with a high domain rating when creating backlinks. This way, you can be sure that you’re getting a high-quality backlink that will help improve your website’s SEO.
The Number and Quality of Backlinks
Another factor to consider when building backlinks is the number of links pointing to your website. If you have too many low-quality backlinks, it will look spammy to search engines, and you might be penalized.
On the other hand, if you have a few high-quality backlinks, it will show search engines that your website is relevant and trustworthy.
Amount of Links on the Linking Page
The number of links on the linking page is also a factor to consider. If there are too many links on the page, your backlink will lose value.
This is because search engines will see that there are too many links on the page and will assume that most of them are low-quality.
To avoid this, you should create backlinks from pages with a moderate amount of links. This way, your backlink will have more value.
The Quality of Content on the Target Site
Another important factor is the quality of content on the target site. If the site has low-quality content, it will tell search engines that your website is also of low quality.
On the other hand, if the site has high-quality content, it will show search engines that your website is also of high quality.
This is why it’s important to create backlinks from websites with high-quality content. This way, you can be sure that your website will also be seen as high quality by search engines.
Another thing you need to consider when writing is that it should follow the E-A-T guidelines.
E-A-T is an acronym that stands for Expertise, Authoritativeness, and Trustworthiness. The idea is that if a website or piece of content is expertly written, accurate, and trustworthy, it will be more useful and relevant to users. As a result, Google will be more likely to rank it highly in search results.
There are three main components to E-A-T:
This refers to the author’s ability to write about their topic with authority. In order for your content to be considered expert, it needs to be well-researched and accurate.
This refers to the author’s credibility on the topic. In order for your content to be considered authoritative, it needs to come from a source that is known for being reliable.
This refers to the author’s ability to be unbiased and honest in their writing. In order for your content to be considered trustworthy, it needs to be free from errors and misleading information.
Your Competitors’ Backlinks
You also need to consider your competitors’ backlinks when building backlinks. If your competitor has a lot of high-quality backlinks, you will need to get more backlinks to compete with them.
It is important to look at the backlink profile of your competitors since they will give you an idea of which websites to pick as your backlink source.
How to Get Backlinks
There are different ways to get backlinks. Here’s a list of them:
Build Fresh and Great Content
The easiest way to get a backlink is by creating fresh and great content. People will naturally link to your content if they find it useful.
To do this, you need to create great blog posts, infographics, videos, or other types of content that people will want to link to. The content you create should give information that will be valuable to your target audience.
Guest posting is also a great way to get backlinks. When you guest post on someone else’s website, you can include a link back to your website in your bio or in the article itself.
Just make sure that the website you’re guest posting on is relevant to your niche and has a high domain rating. If you pick the wrong website, your backlink will be of low quality and might even hurt your website’s SEO.
Broken Link Building
Broken link building is a process where you find broken links on websites and replace them with your own link. This is a great way to get high-quality backlinks since you’re essentially taking the place of a high-quality link.
To do this, you need to use a tool like Ahrefs or BuzzSumo to find broken links on websites in your niche. Once you’ve found them, reach out to the website owner and let them know about the broken link.
You can then suggest that they replace the broken link with your own link. This is a great way to get high-quality backlinks from
You can also create partnerships with other websites to get backlinks. This is a great way to get high-quality backlinks since you’re working with another website that’s relevant to your niche.
To do this, you need to find websites that are willing to partner with you. You can then create content together or link to each other’s website on your own website.
This is a great way to build relationships and get high-quality backlinks at the same time.
Become a Source for Bloggers and Reporters
There are platforms like Haro where you can become a source for bloggers and reporters. This is a great way to get high-quality backlinks since you’re being featured on an authority website.
To do this, you need to sign up for Haro and wait for requests that are relevant to your niche. Once you get a request, you can then pitch your idea to the reporter.
If they like it, they will feature you in their article or blog post and include a link back to your website.
This is a great way to get high-quality backlinks from authority websites.
Link Roundup Posts
Link roundup posts are posts where people collect links to different articles or resources on a certain topic. This is a great way to get backlinks since you’re being featured on a website in your niche.
To do this, you need to find websites that do link roundups in your niche. Once you’ve found them, you can then submit your article or resource to them.
If they like it, they will include it in their link roundup post and include a link back to your website.
This is a great way to get backlinks from websites in your niche.
Lastly, you can opt for paid posts to get backlinks. This is a great way to get high-quality backlinks since you’re paying for them.
To do this, you need to find websites that offer paid posts in your niche. Once you’ve found them, you can then submit your article or resource to them.
If they accept it, they will publish it on their website and include a link back to your website.
This strategy should be used sparingly since there’s a risk when using it. Google doesn’t want website owners to pay for guest posts. If you do so and Google catches you, your site might be penalized for this violation.
Done with the Backlinks? What’s Next?
Once you’ve built backlinks from reputable websites, it is time for you to spread the link authority you’ve just received to the other page in your website through what is called “internal linking.” This will help your website rank higher in SERPs.
If you want a dependable plugin for internal linking, you can check out the Internal Link Juicer!