How to Get Backlinks: A Quick Guide to Enhancing Search Rankings
You might be asking, “how do websites up their search rankings?” Well, there are a lot of factors to consider, one of which is the acquisition of backlinks.
So, the questions now are “how do I get backlinks?” or “how to get backlinks?”
Backlinks are one of the most important factors that Google takes into account when ranking websites. In this blog post, we will discuss how you can get backlinks and enhance your search engine rankings.
Backlinks: Votes of Popularity
Backlinks are like votes; they are a popularity contest. The more backlinks you have from high-quality websites, the more popular Google will think your website is, and the higher it will rank you.
Before we talk about the types of backlinks, you need to understand that aside from being “votes” of popularity, links also transfer “link juice” to your web pages.
What is Link Juice?
You might be wondering what link juice is. Simply put, it is the ranking power that a website has. The higher the quality of the website, the more link juice it will have. When this website links to your page, it is like giving you some of its ranking power.
This is why it is important to get backlinks from high-quality websites. Not only are they “votes” of popularity, but they also transfer link juice which can help improve your search engine rankings.
However, it doesn’t mean that if a website links out to you, you’ll immediately get all the ranking power it has. Your page will only receive a small portion of the link juice.
The other thing to keep in mind is that not all links are created equal. Google looks at factors like the quality of the website, the relevance of the website, and if there are any backlinks from this website to low-quality websites.
This is why it is important to get backlinks from high-quality websites that are relevant to your niche or industry.
Now that we’ve talked about what a backlink is and how they work, let’s talk about its two types: Dofollow and Nofollow.
Types of Backlinks You Can Get
Dofollow links are the most common type of backlinks. When a website links to your page with a dofollow link, it is passing on its ranking power to your page.
This is the type of link that you want because it can help improve your search engine rankings.
To get a dofollow link, you can either write guest blog posts or create high-quality content that other websites will want to link to.
Nofollow links are not as common as dofollow links, but they are still useful. A Nofollow link is when a website links to yours but doesn’t pass on any ranking power.
Google introduced the nofollow tag in 2005 to combat comment spam. Before this, spammers would leave comments on blog posts with links to their websites.
Google decided to combat this by introducing the nofollow tag. When a website adds this tag to a link, it is telling Google not to follow it and not to pass on any ranking power.
Even though nofollow links don’t directly improve your search engine rankings, they are still useful because they can help you get traffic from other websites.
Plus, nofollow links help you get a more natural link profile. When Google finds that you only have dofollow links pointed on your website, they might look at it as manipulative and they might tag your links as spam.
To get a nofollow link, you can either write guest blog posts or create high-quality content that other websites will want to link to. You can also leave comments on other people’s blog posts (but make sure they’re relevant and add value).
Dofollow Vs. Nofollow: Which is Better?
There is no right or wrong answer when it comes to dofollow vs. nofollow links. Both types of links are useful and can help you in different ways.
Dofollow links are great because they help improve your search engine rankings. Nofollow links are also great because they can still help you get traffic from other websites.
So, technically speaking, getting dofollow links is better since it helps your search rankings, and they also drive organic traffic to your website. However, getting nofollow links is also just fine since they still drive organic traffic to your pages.
How to Get Backlinks: A Quick Guide to Enhancing Search Rankings
Now that we’ve talked about backlinks and how they work, it’s time to talk about how you can get them. Here are a few quick and easy ways to get backlinks from other websites:
Write Guest Blog Posts
Guest blogging is one of the most effective ways to get backlinks. By writing quality content for other people’s blogs, you can earn valuable links that will help improve your search engine rankings.
To find guest blogging opportunities, simply Google “[Your Niche] + guest post.” For example, if you’re in the fitness niche, you could Google “fitness guest post” and find a list of websites that accept guest posts.
Another great way to find guest blogging opportunities is to look through the “Write for Us” pages on websites in your industry.
Guest blogging is an excellent option since it also gives you exposure aside from the backlink you get.
Create High-Quality Content
One of the best ways to get backlinks is by creating high-quality content that other people will want to link to. This could be an informative blog post, an insightful article, or even a helpful piece of research.
If you create something that’s truly valuable, other people will naturally want to link to it. And since links are one of the main ranking factors in Google, this will help improve your search engine rankings.
To create high-quality content, simply focus on providing value and solving problems for your audience. Write informative blog posts that teach people something new or helpful articles that show them how to do something better.
As long as you’re creating quality content, the backlinks will come naturally.
Leave Relevant Comments on Other Blog Posts
Leaving comments on other people’s blog posts is a great way to get backlinks and drive traffic to your website. However, it’s important that you only leave relevant and insightful comments.
If you leave spammy or irrelevant comments, not only will you not get a backlink, but you could also get banned from the website entirely.
When leaving comments, be sure to add value and actually contribute to the conversation. If you do this, you’ll not only get a backlink, but you could also build relationships with other bloggers in your industry.
Try Out Influencer Outreach
Influencer outreach is a great way to get backlinks from high-authority websites. Essentially, you reach out to influencers in your industry and ask them to mention your website or product on their blog or social media channels.
If they agree, you’ll not only get a backlink, but you’ll also get exposure to their audience. This can help increase your traffic and sales significantly.
You can easily find influencers on Instagram and Facebook. Just contact them and offer to give them free products, let them review the products, and you might just get a shoutout or mention on their blog.
Create or Join a Network
You can also get backlinks by creating or joining a network. By being a part of a network, you can get access to high-quality websites that you can link to from your own website.
In most cases, networks are invite-only, so you’ll need to be active in your industry and build relationships with other bloggers before you can join one.
But once you’re in, you’ll have access to some great sites where you can submit guest blog posts. Getting approved means that the link can help improve your search engine rankings.
How Many Backlinks Do I Need?
The number of backlinks you need will vary depending on your goals. If you’re just trying to rank for low-competition keywords, then a few backlinks could be enough.
But if you’re trying to rank for highly competitive keywords, then you’ll need dozens or even hundreds of backlinks. The best way to determine how many backlinks you need is to look at your competition and see how many they have.
Keep in mind that quality is more important than quantity when it comes to backlinks. It’s better to have a handful of high-quality links than a bunch of low-quality links.
Factors to Consider When Picking Target Websites
We mentioned earlier that getting backlinks for the sake of having backlinks isn’t a good idea. You should only focus on getting links from high-quality websites that are relevant to your industry.
When picking target websites, here are some factors to consider:
- The quality of the website
- The relevancy of the website
- The authority of the website
- The number of backlinks the website already has
If you can find a target website that meets all these criteria, then you’re in good shape. Just remember to create high-quality content that’s worth linking to if you want to increase your chances of getting approved.
Getting backlinks is an essential part of any SEO strategy. By building links from other websites, you can improve your search engine rankings and drive organic traffic to your pages.
There are a number of different ways to get backlinks. You can write guest blog posts, create high-quality content, or leave insightful comments on other people’s blog posts. Do whatever works best for you and focus on creating quality links that will help improve your search engine rankings.
Once you get backlinks, it’s time to distribute those link juices through internal links. If you want to automate your internal link-building process, check out the Internal Link Juicer today!